Will smart demand management bring more sustainability than electric cars?

The world of retail has been changing very rapidly and significantly in recent years. Customer requirements are constantly rising and the highly competitive e-commerce environment requires the ability to respond flexibly to demand. Michal Menšík, the CEO of last-mile delivery operator DoDo, sees three possible factors to reach a goal of highly effective and at the same time sustainable logistics.

The market of time slots as a regulator of demand 

Logistics companies offer free time slots for the delivery of goods in certain areas. Every slot would have a given limit which cannot be overdrawn. By that, a demand would be regulated and at the same time a delivery process highly effective with up to 99% delivery success.

Multisegment approach and warehouse decentralization

The different segments of goods have different delivery peek times. The multi-segment approach makes it possible to spread logistics capacities throughout the day and balance demand evenly. Decentralization of warehouses would allow making a network of small local warehouses with shorter distances from a customer.

Prediction of demand as a tool for sustainable logistics

The era of the wide use of electro cars as well as accessible charging networks is probably still relatively far ahead of us. According to Menšík, however, more than on a way of delivering we should more focus on the data based prediction of demand. At least in a short term, that can bring more sustainability and efficiency than electro mobility.

DoDo is Czech based last-mile delivery company established in 2015 as a startup. Since that the company expanded into several European countries (Slovakia, Poland, Germany, Austria, Hungary, Bulgari) and in May 2022, announced new plans for expansion to southern Europe. DoDo belongs among the three largest last-mile operators across Europe.

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